What is SEO and how does it work?

SEO is the process of making a website and its content highly relevant for both search engines and searchers. In order to understand what and how SEO is done, Egypt SEO will explain how Search Engines Work.

So let us look at the 3 major components that power search engines;

1- Crawling

Search Engines have spiders that crawl around the internet looking for new content. But what are the Search Engines Spiders?

Search Engines spiders are software designed to read content on websites pages and then tirelessly continue their journey by following links from one page to another.

2- Indexing

Spiders save content in a giant data base called the “index" , Spiders also examine how content is relevant to the words searchers use when they want to find an answer for something.


3- Ranking

 The final and most important component, it is the technology used to determine which page on the web is most relevant to any given search term. Search engines follow a set of rules to rank websites and/or pages.

To learn how SEO works, stay tuned at Egypt Search Engine Optimization.

How to rank your article above your competitor in the Search engines?
By “Spoon Feeding” Search Engines relative content.



But Why do you have to “Spoon Feed” search engines relative content?

Because Search Engines aren’t sophisticated as you may think, It isn’t that they are dumb. But they are like little children who need information to be presented to them in a way they understand.


For Example, you can write an article about Zamalek football club in Egypt and you may use smart metaphors. Any intelligent reader will understand your article is talking about Zamalek Football club, not the classy neighborhood named Zamalek also!


But Search Engines MAY Not understand that you’re writing about Zamalek football club in Egypt if you don’t use words like “football, club, shikabala” in certain locations and frequencies your article may not rank well if someone is searching for Zamalek football club.

As an Seo specialist in Egypt, I must maintain balance between writing engaging content for people and “Spoon Feeding” search engines at the same instance.


So How to maintain that balance?

To maintain balance you must include in your articles and within special area in them they keywords which are relative to your subject and at the same time people use when searching on search engines for your subject. which is called Keyword research.


This is all for now, stay tuned for more Egypt SEO tips and gudies!