Tuesday, July 13, 2010

How Keyword research is done for SEO by using Adwords external tool?

 Keyword research is the process of determining which keywords you want your website to rank for on search engines thus yielding the highest return on investment.

Previously we explained how search engines work on Egypt SEO last post, today we continue by explaining how keyword research is done from Egypt search engine optimization

How to Do Keyword Research?

There are many tools for keyword research, but today we will use Google keyword research tool.

Google keyword research tool can be found at:
https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

This tool is originally designed for Adwords, but it can come in handy when doing SEO keyword research. Once you go to the tool's page you will find a box to enter your keyword in it.

Begin your keyword research by entering the most broad and relative keywords or key phrases to your article and make sure you set the language to your desired language and set the location to the location where your target audience is or to all countries and territories if you are targeting a global audience and tick synonymous.

After checking all the above settings, make sure you choose exact matching to display accurate search volume.

You will find several relative key phrases and keywords appeared to you, start choosing the most relative and related phrases or keywords to make a unified theme for your article or topic.

After eliminating all non relative keywords, and selecting the most relevant ones. Most probably you will end with 10 to 15 key phrases. Start  by eliminating the least ones till you reach 3 to 4 tight, strongly related key phrases.

Then repeat the whole process again with your selected phrases, rinse and repeat till you choose 2 or 3 themed keywords and start writing your article about them.

Some people choose their keywords based on local or traffic volume and other people choose them based on advertiser competition because they want to get the maximum revenue from their adsense ads displayed on their blog or website.

My advice is to only choose the keywords that matches your theme and enjoys a decent traffic volume, don't aim for high traffic short keywords at the beginning of your website's life. And write good content then start to build links (will be explained later) to your website and pages.

To wrap it up, use google adwords external tool. While making sure you check your settings in regards of the following factors: country, language, match type to be exact and check local and global search volume & synonymous.

Check the coming posts for more keyword research tools.

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