Keyword research is the process of determining which keywords you want your website to rank for on search engines thus yielding the highest return on investment.
Previously we explained how search engines work on Egypt SEO last post, today we continue by explaining how keyword research is done from Egypt search engine optimization
How to Do Keyword Research?
There are many tools for keyword research, but today we will use Google keyword research tool.
Google keyword research tool can be found at:
https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true
This tool is originally designed for Adwords, but it can come in handy when doing SEO keyword research. Once you go to the tool's page you will find a box to enter your keyword in it.
Begin your keyword research by entering the most broad and relative keywords or key phrases to your article and make sure you set the language to your desired language and set the location to the location where your target audience is or to all countries and territories if you are targeting a global audience and tick synonymous.
After checking all the above settings, make sure you choose exact matching to display accurate search volume.
You will find several relative key phrases and keywords appeared to you, start choosing the most relative and related phrases or keywords to make a unified theme for your article or topic.
After eliminating all non relative keywords, and selecting the most relevant ones. Most probably you will end with 10 to 15 key phrases. Start by eliminating the least ones till you reach 3 to 4 tight, strongly related key phrases.
Then repeat the whole process again with your selected phrases, rinse and repeat till you choose 2 or 3 themed keywords and start writing your article about them.
Some people choose their keywords based on local or traffic volume and other people choose them based on advertiser competition because they want to get the maximum revenue from their adsense ads displayed on their blog or website.
My advice is to only choose the keywords that matches your theme and enjoys a decent traffic volume, don't aim for high traffic short keywords at the beginning of your website's life. And write good content then start to build links (will be explained later) to your website and pages.
To wrap it up, use google adwords external tool. While making sure you check your settings in regards of the following factors: country, language, match type to be exact and check local and global search volume & synonymous.
Check the coming posts for more keyword research tools.
Showing posts with label egypt seo. Show all posts
Showing posts with label egypt seo. Show all posts
Tuesday, July 13, 2010
Saturday, July 10, 2010
What is SEO and how does it work?
SEO is the process of making a website and its content highly relevant for both search engines and searchers. In order to understand what and how SEO is done, Egypt SEO will explain how Search Engines Work.
So let us look at the 3 major components that power search engines;
1- Crawling
Search Engines have spiders that crawl around the internet looking for new content. But what are the Search Engines Spiders?
Search Engines spiders are software designed to read content on websites pages and then tirelessly continue their journey by following links from one page to another.
2- Indexing
Spiders save content in a giant data base called the “index" , Spiders also examine how content is relevant to the words searchers use when they want to find an answer for something.
3- Ranking
The final and most important component, it is the technology used to determine which page on the web is most relevant to any given search term. Search engines follow a set of rules to rank websites and/or pages.
To learn how SEO works, stay tuned at Egypt Search Engine Optimization.
How to rank your article above your competitor in the Search engines?
By “Spoon Feeding” Search Engines relative content.
But Why do you have to “Spoon Feed” search engines relative content?
Because Search Engines aren’t sophisticated as you may think, It isn’t that they are dumb. But they are like little children who need information to be presented to them in a way they understand.
For Example, you can write an article about Zamalek football club in Egypt and you may use smart metaphors. Any intelligent reader will understand your article is talking about Zamalek Football club, not the classy neighborhood named Zamalek also!
But Search Engines MAY Not understand that you’re writing about Zamalek football club in Egypt if you don’t use words like “football, club, shikabala” in certain locations and frequencies your article may not rank well if someone is searching for Zamalek football club.
As an Seo specialist in Egypt, I must maintain balance between writing engaging content for people and “Spoon Feeding” search engines at the same instance.
So How to maintain that balance?
To maintain balance you must include in your articles and within special area in them they keywords which are relative to your subject and at the same time people use when searching on search engines for your subject. which is called Keyword research.
This is all for now, stay tuned for more Egypt SEO tips and gudies!
So let us look at the 3 major components that power search engines;
1- Crawling
Search Engines have spiders that crawl around the internet looking for new content. But what are the Search Engines Spiders?
Search Engines spiders are software designed to read content on websites pages and then tirelessly continue their journey by following links from one page to another.
2- Indexing
Spiders save content in a giant data base called the “index" , Spiders also examine how content is relevant to the words searchers use when they want to find an answer for something.
3- Ranking
The final and most important component, it is the technology used to determine which page on the web is most relevant to any given search term. Search engines follow a set of rules to rank websites and/or pages.
To learn how SEO works, stay tuned at Egypt Search Engine Optimization.
How to rank your article above your competitor in the Search engines?
By “Spoon Feeding” Search Engines relative content.
But Why do you have to “Spoon Feed” search engines relative content?
Because Search Engines aren’t sophisticated as you may think, It isn’t that they are dumb. But they are like little children who need information to be presented to them in a way they understand.
For Example, you can write an article about Zamalek football club in Egypt and you may use smart metaphors. Any intelligent reader will understand your article is talking about Zamalek Football club, not the classy neighborhood named Zamalek also!
But Search Engines MAY Not understand that you’re writing about Zamalek football club in Egypt if you don’t use words like “football, club, shikabala” in certain locations and frequencies your article may not rank well if someone is searching for Zamalek football club.
As an Seo specialist in Egypt, I must maintain balance between writing engaging content for people and “Spoon Feeding” search engines at the same instance.
So How to maintain that balance?
To maintain balance you must include in your articles and within special area in them they keywords which are relative to your subject and at the same time people use when searching on search engines for your subject. which is called Keyword research.
This is all for now, stay tuned for more Egypt SEO tips and gudies!
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